Bacardi's Havana Club Rum Hits U.S. Market

Summary


FORT LAUDERDALE, Fla. (MCT) - A new rum is coming to South Florida this week: the Havana Club brand - but made in Puerto Rico, not Cuba, and clear, not dark.

Bermuda-based liquor giant Bacardi Ltd. is launching its latest version of the veteran brand for the United States nearly a decade after it halted production amid a trademark dispute with the group making rum under the same name in Cuba. Central to the dispute is the 45-year-old U.S. trade embargo against the communist-led island that bans sales of Cuban products in the United States. The rum battle stretched to the Geneva-based World Trade Organization and the U.S. Supreme Court.

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Bacardi's Havana Club Rum Hits U.S. Market

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