Biz Books: A Weekly Peek at What's On the Shelves ; Punk Rock and the Future of Marketing
Columbia Daily Tribune › July 22, 2007
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Summary
HACKENSACK, N.J. - It's a tall order, restoring joy to marketers feeling clobbered by the reality that consumers, more than ever, are the deciders.
But Richard Laermer is sure he can "stop the unhappiness" by steering the industry toward the likes of, say, punk rockers Sid Vicious and Johnny Rotten. Maybe even singer/poet Patti Smith.See the full content of this document
Extract
Biz Books: A Weekly Peek at What's On the Shelves ; Punk Rock and the Future of Marketing
"It's a radical approach," said Laermer, a public relations pro who teamed with advertising vet Mark Simmons to write "Punk Marketing: Get Off Yo...
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