Biz Books: A Weekly Peek at What's On the Shelves ; More Than Words: Books Tell Readers How to Motivate
Columbia Daily Tribune › May 17, 2008
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Summary
Communicating to persuade or motivate is a challenge for many businesspeople. Being literate and intelligent is not enough. Creativity is involved, but it requires the suggestion of images and emotions to achieve the desired effect.
Even when the message is solely composed of text, images and other sensual cues are evoked to stimulate and create interest. Here are three recent books that look at ways to arouse emotion and connect the feeling to the action.See the full content of this document
Extract
Biz Books: A Weekly Peek at What's On the Shelves ; More Than Words: Books Tell Readers How to Motivate
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"Powerlines" by Steve ConeIn "Powerlines," Steve Cone presents an overview of how words are used in speeches, for political...See the full content of this document
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