Consultant Helps U.S. Firms Sell to Japanese Automakers
Columbia Daily Tribune › March 14, 2008
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Summary
DETROIT - It seems obvious: When you're traveling to Japan to court new business, put your presentations in English and Japanese.
But Eric Heard, founder of Amtech USA, says all-English PowerPoints are all too common. Heard's job is to spot such cultural missteps as he tries to help auto suppliers win business with Japanese companies.See the full content of this document
Extract
Consultant Helps U.S. Firms Sell to Japanese Automakers
Often, companies have a good story to tell, he said, but don't know how to tell it.
"It's not always what...See the full content of this document
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