Media Matters ; Olympic Games Near End; Fcc Kicks Off Its Dtv Tour

Summary


As the Beijing Olympics wrap up tomorrow - after impressive viewership and revenue results for NBC - viewing habits should return to normal as the networks gear up for fall programming launches next month.

Since the Olympic Games started, NBC Universal has sold another $25 million in Olympics advertising. That includes an additional $15 million over the past week and is on top of the $1 billion registered before the Games began.

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Media Matters ; Olympic Games Near End; Fcc Kicks Off Its Dtv Tour

DTV tour

As the Feb. 19 digital transition approaches, Federal Communications Commission Chairman Kevin Martin and other commissioners will fan out across the country to raise awareness of the coming change.

Commissioner...

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