Microsoft: Put Down That Phone ; Firm Markets Cell As Cure for Bad Etiquette.
Columbia Daily Tribune › November 24, 2010
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Summary
Microsoft's advertising campaign for its new mobile phone is neither app-crazy nor a snowman robot.
In a massive marketing campaign that will cost Microsoft $100 million, the company is issuing a manifesto rallying people to spend less time with their phones.See the full content of this document
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Microsoft: Put Down That Phone ; Firm Markets Cell As Cure for Bad Etiquette.
You read that right: less, not more.
Windows Phone 7, which began selling earlier this month in the United States, will help people break their zombielike fixations with their phone screens, Microsoft says.The ads probably will be inescapable ...See the full content of this document
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