Summary
SAN JOSE, Calif. - Have you seen the online mortgage ad with silhouettes of dancing cowboys? Or of a man and woman on a rooftop - she tossing her braids around while he does a dance that's a little too, um, suggestive?
If you haven't, you're one of the few. "They're everywhere," said Brian Morrissey, a reporter for AdWeek. The dancing silhouette ads are spread all over the Internet by LowerMyBills.com, a Santa Monica, Calif., financial services company that was the Web's fourth- largest advertiser in the third quarter of 2006, spending an estimated $29.8 million, according to TNS Media Intelligence.See the full content of this document
Extract
Online Ads Annoying but Effective
And the dancing silhouettes appear to be the latest ad c...
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