Toyota Fix Too Late to Stop Backlash ; Carmaker's Image, Bottom Line Hurt.

Summary

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NAGOYA, Japan (AP) -- Toyota's fix for the gas pedal problem that led to the recall of millions of cars has not come soon enough to prevent a consumer backlash in the United States and elsewhere that is battering its sales.

One of the automaker's top executives today said the damage from the global recall of nearly 4.6 million vehicles might be greater than previous quality problems because of the massive scale.

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Toyota Fix Too Late to Stop Backlash ; Carmaker's Image, Bottom Line Hurt.

"This is unprecedented in having caused this huge problem for customers," said Shinichi Sasaki, who oversees quality control at the world's No. 1 autom...

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